The F2A Cohort is small, high-impact program designed to help you rebrand, reposition, and rebuild your creative business into an agency that commands higher prices, attracts better clients, generates more profit, scales methodically, and runs with confidence.
The F2A Cohort is a 4-week intensive for 12 creatives ready to evolve from “just a freelancer” into a real agency, guided step-by-step by Michael Janda with personalized feedback and expert business strategy.
The 4-Week Breakdown
Join the cohort and upgrade from “just a freelancer” to agency owner.
01
WEEK 1: Thursday, January 8, 2026 at 12PM-1:30PM ET
Agency Positioning & Rebrand
Rebuild the foundation of your business so clients see you as an agency, not a freelancer.
- Shift your identity, your messaging, and your pitch
- Reposition your brand for bigger budgets
- Redesign your website and portfolio for authority
- Create an agency positioning statement that actually sells
Homework: Naming, brand design, website, and positioning statement. (All items will be reviewed by Michael Janda with video feedback.)
02
WEEK 2: Thursday, January 22, 2026 at 12PM-1:30PM ET
High-Ticket Marketing, Lead Gen, & Sales Strategy
Learn where premium clients come from and how to nurture them from cold leads into paying projects.
- The warm ladder strategy for high-paying clients
- How to talk like an agency (not a freelancer)
- Your new lead gen system
- Confidence-based pricing
- Sales scripts & meeting strategies
Homework: Implement your new lead generation plan + sales process. (All items will be reviewed by Michael Janda with video feedback.)
03
WEEK 3: Thursday, January 29, 2026 at 12PM-1:30PM ET
Agency-Level Proposals & Bulletproof Contracts
Stop sending flimsy freelancer proposals and start closing agency-level work with higher prices for better clients.
- How agencies justify higher pricing
- Proposal storytelling that closes the deal
- Scope controlling contracts
- Must-have contract clauses that protect your sanity
- How to present proposals like a pro and resolve objections
Homework: New proposal + contract template implementation. (All items will be reviewed by Michael Janda with video feedback.)
04
WEEK 4: Thursday, February 5, 2026 at 12PM-1:30PM ET
Running an Agency Like a CEO
Replace fear and chaos with clarity and confidence. You’ll learn the skills you need to run a business like a seasoned pro.
- Tracking your business data
- Data-driven decision-making
- Profit margin mastery
- Hiring and scaling strategies
- Systems that simplify your entire business
- Your agency growth plan
Homework: KPI dashboard setup and implementation. (All items will be reviewed by Michael Janda with video feedback.)
Here’s what you’ll walk away with…
- A rebranded, repositioned creative business that commands agency-level respect
- A high-ticket sales strategy that actually works
- Proposals and contracts that close bigger projects
- A deep understanding of your business numbers
- A simple, clear growth plan for scaling
- A new network of fellow agency builders
- A personal relationship with Michael Janda
This is the program that finally upgrades your confidence, your business, and your income ceiling.
This cohort is perfect for you if…
you’re ready to stop…
- Feeling pushed around by clients
- Being afraid to charge more
- Guessing their way through sales
- Running a business based on fear instead of data
- Working insane hours for tiny profits
- Flying blind without a real plan
you’re ready to start…
- Charging agency-level prices
- Winning bigger projects
- Building a brand that attracts high-value clients
- Making smart business decisions
- Growing with consistency and confidence
If you’re sick of staying at the same level…
this is your chance to break through.
The F2A Cohort
How the cohort works…
4 Live Sessions with Michael Janda
Join Michael Janda for four 90-minute live training sessions packed with agency-level instruction, real-world examples, and the exact tools you need—including templates, dashboards, and step-by-step guidance to implement everything inside your business.
Only 12 Spots Available
This cohort is intentionally capped at just 12 students to guarantee individualized attention, personalized coaching, and direct interaction with Michael Janda so you get support tailored to your unique business and growth goals.
Full Session Replays Available Forever
If you miss a session, you’ll have lifetime access to the replay along with AI-powered transcripts, key takeaways, and a full record of the Q&A so you never miss a lesson or breakthrough from the group.
Templates and Dashboards Included
Get the complete suite of agency-ready tools, including proposal and contract templates, financial dashboards, pricing calculators, and data tracking systems designed to simplify your workflow and accelerate your transformation.
Homework and Accountability
Each session includes clear action steps to put your learning into motion, and you’ll receive personalized video feedback from Michael on every assignment so you can refine, improve, and stay accountable between sessions.
Individualized Feedback
No one-size-fits-all advice here—Michael reviews your brand, sales process, proposals, and homework personally, offering targeted recommendations backed by decades of experience to help you level up with precision and confidence.
Micro-Mastermind Community
Connect with 11 other ambitious creatives in a tight-knit cohort where you’ll build friendships, exchange ideas, collaborate, and speed-network with freelancers who are growing their agencies right alongside you.
Real World Implementation and Transformation
This isn’t a course you buy and forget—it’s a hands-on program built for action, helping you implement every lesson, refine your systems, and take your business to market with clarity, confidence, and real momentum.
Hi, I'm Michael Janda. I hope to see you in our next cohort.
When I started my freelance career in 2002, I was overwhelmed and unsure. I didn’t understand pricing, contracts, or scaling, and I had no one to guide me. Over the years, I grew from a one-person freelance operation to running a $30M+ agency, which I sold in 2015. Now, I’m here to be the mentor I wish I’d had – guiding you with customized strategies and real-world advice tailored to your specific challenges and objectives.
I want to help you take the leap from freelancer to agency owner. I’ve been in your shoes. I know the path. Join our next cohort and let’s take your business to the next level.
I built my agency without a mentor. You don’t have to do the same. Let’s work together.
Enroll now! Only 12 seats available.
Enrollment Fee
Everything you need to break out of the freelancer box and build a real agency.Enroll now! Only 12 seats available.
4 Live 90-Minute Sessions with Michael Janda
Lifetime Access to All Session Replays
AI-Powered Transcripts with Key Takeaways
Proposal & Contract Templates
Financial Dashboards & Pricing Calculators
Data Tracking & Business KPI Templates
Weekly Homework Assignments
Video Feedback on All Homework
Brand & Website Critique from Michael Janda
Sales Process Review & Recommendations
Proposal & Contract Review
Micro-Mastermind Community of 12 Creatives
Speed Networking with Your Cohort
Systems for Agency Positioning & Rebranding
High-Ticket Lead Gen & Sales Frameworks
Agency-Level Proposal & Contract Systems
Business Data, KPI, and Finance Training
A Clear, Actionable Agency Growth Plan
Implementation & Go-To-Market Support
$800 $1200
Check Your Schedule
Your purchase locks in your seat and is non-refundable. If you can’t attend the live sessions, you’ll still receive full replays, AI transcripts, and the ability to complete homework and get individualized feedback from Michael during the cohort timeframe. But if attending live is important to you, please double-check your schedule for the dates and times below before enrolling.
WEEK 1:
Agency Positioning & Rebrand
Thursday, January 8, 2026
12:00 PM – 1:30 PM ET
WEEK 2:
High-Ticket Marketing, Lead Gen, & Sales Strategy
Thursday, January 22, 2026
12:00 PM – 1:30 PM ET
WEEK 3:
Agency-Level Proposals & Bulletproof Contracts
Thursday, January 29, 2026
12:00 PM – 1:30 PM ET
WEEK 4:
Running an Agency Like a CEO
Thursday, February 5, 2026
12:00 PM – 1:30 PM ET
Your creative business doesn’t have to feel overwhelming.*
Take the first step toward a more profitable, stress-free, creative business. Join MCA!*









