MCA Live Session Replays

Level up your business with immediate access to deep dive lessons.

MCA members receive access to two live lessons and two open group coaching sessions per month with your mentor, Michael Janda. Below you will find a full syllabus of past sessions that are available for your immediate education inside the community.

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Every Possible Way to Find Clients

Get a sneak peek inside an MCA live sessions for FREE! In the lesson, “Every Possible Way to Find Clients,” Michael Janda teaches dozens of ways to find clients for your creative business. This session is packed with TONS of strategies and exact tactics you can use to find new clients for your creative business starting today and it’s FREE! Drop your email below to gain immediate access.

    Sales and Marketing Sessions

    Networking and Cold Sales 101

    • Networking essentials
    • Building genuine relationships
    • Personal branding
    • Strategic questioning
    • Niche marketing
    • 1 hour 46 minutes
    • 2 downloadable resources
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    Handling Sales Objections

    • Common sales objections
    • Responding to price concerns
    • Decision-making process
    • Statement of work and proposal
    • Qualifying clients and red flags
    • 1 hour 28 minutes
    • 1 downloadable resource
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    Email Marketing Guide

    • Market evaluation
    • Email marketing as a service
    • Building trust through email
    • Funnels and landing pages
    • Email funnel optimization
    • 1 hour 41 minutes
    • 1 downloadable resource
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    Discovery Meetings Deep Dive

    • Navigating sales process
    • Preparing for discovery meetings
    • Post-discovery meeting actions
    • Proposal to contract transition
    • Maximizing value of discovery
    • 1 hour 31 minutes
    • 5 downloadable resources
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    Cold Outreach and Landing Pages

    • Optimizing cold sales strategy
    • Lead gen and targeted marketing
    • Negotiation in sales meetings
    • Positioning and messaging
    • Strategic positioning
    • Strategies for finding new clients
    • 1 hour 31 minutes
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    Increasing Project Size and Revenue

    • 3D identity design and niching
    • Web design pricing strategies
    • Reprogramming pricing mindset
    • Profitability and price analysis
    • Service package enhancement
    • 2 hours 5 minutes
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    Red Flags and Qualifying Opportunities

    • Needy client behavior
    • Navigating power dynamics
    • Strategies for paid engagements
    • Setting client boundaries
    • Budgets and payment risks
    • 1 hour 41 minutes
    • 1 downloadable resource
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    Elevator Pitch Writing and Marketing

    • Competitive advantage
    • Unique selling points
    • Business differentiation
    • Target audience segmentation
    • Feedback utilization
    • 1 hour 43 minutes
    • 1 downloadable resource
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    Every Possible Way to Find Clients

    • Building client relationships
    • Client acquisition strategies
    • Warm and cold approaches
    • Adapting to market dynamics
    • 1 hour 52 minutes
    • 1 downloadable resource
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    Brand Storytelling

    • Storytelling in various industries
    • Creative storytelling in marketing
    • Reflecting on progress and goals
    • Maintaining motivation
    • 1 hour 11 minutes
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    Sales Deck Review and Critique

    • Clear sales presentations
    • Obtaining client approval
    • Effective sales decks
    • Technology for sales
    • 1 hour 53 minutes
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    Agency Overview Pitch Decks

    • Proposal presentations
    • Branding packages
    • Portfolio showcase
    • Handling scope changes
    • Social media integration
    • 1 hour 54 mins
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    Video Content and Affiliate Marketing

    • Content marketing
    • Monetizing social media
    • Social proof to attract clients
    • Productivity principles
    • Email communication
    • 1 hour 32 minutes
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    Group Website Critique

    • Naming strategies
    • Website design and marketing
    • Website design elements
    • Improving web accessibility
    • Typography and readability
    • 1 hour 56 minutes
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    Client Intake Form Do’s and Don’ts

    • Effective questioning techniques
    • Client qualification
    • Time efficiency
    • Scope alignment
    • Customized proposals
    • 1 hour 14 mins
    • 2 downloadable resources
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    Building Your Brand Reputation

    • Reputation marketing
    • Personal brand vs. agency
    • Selling the value of design
    • Transition to bigger projects
    • Increasing prices
    • 1 hour 38 minutes
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    Creating an Effective Business Offer

    • Offer positioning
    • Crafting an offer
    • Choosing the audience
    • Targeting pain points
    • Building trust 
    • 1 hour 12 minutes
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    Agency Site and Portfolio Design

    • Driving traffic to websites
    • Remote agency
    • Video marketing
    • Social media and LinkedIn
    • 2 hours
    • 1 downloadable resource
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    Finding New and Better Clients

    • Attracting bigger budget client
    • Approaching clients
    • Ethics and non-compete clauses
    • Reconnecting with former clients
    • Networking with past associates
    • 1 hour 46 minutes
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    Niching and Competitive Sales

    • Niching challenges
    • Positioning strategies
    • Differentiation strategies
    • Competitive landscape
    • Content strategy
    • 1 hour 37 minutes
    • 1 downloadable resource
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    Personal Branding Deep Dive

    • Branding exercises
    • Personal brand positioning
    • Target audience definition
    • Personal vs. business brands
    • Personal brand evolution
    • Content creation process
    • 59 minutes
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    Social Media Content and Growth

    • Leveraging social media for business growth
    • Instagram marketing strategies
    • Breaking down long-form content
    • Target audience and marketing strategies
    • Growing a brand and career through social media
    • 1 hour 32 minutes
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    Client Sales Call Role Play

    • Potential client interviews
    • Cold DM strategies
    • Importance of a good website
    • Approaching gatekeepers
    • Role of decision makers
    • 1 hour 26 minutes
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    Lead Magnets and Email Marketing

    • Lead magnets
    • Email marketing
    • Landing pages
    • WordPress websites
    • ConvertKit (vs. Mailchimp vs. Hubspot)
    • Invoicing clients 
    • Calculating project cost
    • 1 hour 19 minutes
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    Proposal Presentation and Sales

    • Client outreach timing
    • Client negotiations
    • Strategic meetings structure
    • Understanding project scope
    • Navigating client pushback
    • 1 hour 41 minutes
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    Fresh Sales Tips For Your Toolbox

    • Sales tips and strategies
    • Delegating tasks in business
    • Financial management in creative business
    • Sales meetings and preparation
    • Prioritizing business tasks
    • 1 hour 32 minutes
    • 1 downloadable resource
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    Proposal Review, Landing Pages and Sales

    • Improving presentations & meetings
    • Maximizing CTA’s conversions
    • Photography services proposal
    • Production tasks outlined
    • Landing page optimization
    • 1 hour 21 minutes
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    Quick Win Sales

    • Strategies for slow business periods
    • Sales funnel breakdown
    • Upselling strategies
    • Marketing tactics for business growth
    • Building relationships on Instagram
    • 1 hour 30 minutes
    • 1 downloadable resource
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    Content Marketing the Right Way

    • Identifying client pain points
    • AI-generated in content creation
    • SEO optimization best practices
    • Content marketing strategies
    • 1 hour 50 minutes
    • 1 downloadable resource
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    Designing a Customer Journey

    • Goals and data tracking for business
    • Business growth through social media
    • Networking, referrals and cold outreach
    • Pitching future projects during delivery
    • 1 hour 28 minutes
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    Website Critique, Licensing, Selling to Non-Decision Makers

    • Website design elements and branding feedback
    • Email marketing for business growth
    • Pricing and licensing for design projects
    • Managing client expectations and project scope
    • Creating a simple proposal for a client.
    • 1 hour 43 minutes
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    Sales Funnels Deep Dive

    • Creating lead magnets for businesses
    • Email marketing strategies and list management
    • Automation tools to drive leads through social media and email marketing
    • Qualifying calls and managing client expectations
    • 1 hour 48 minutes
    • 1 downloadable resource
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    Sales Commissions, International Contracts, Project Plans +

    • Circle domains and CNAMES
    • Sales commissions
    • Email content review
    • International contracts and taxes
    • Content marketing for 3D services
    • Handling multiple decision makers
    • Making project plans and guiding clients
    • 1 hour 36 minutes
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    Case Study Design, Managing Production Schedules, Email Marketing Skimming and Software

    • Effective case studies for marketing purposes
    • Client expectations and process documentation
    • Email marketing strategies
    • client expectations and deadlines
    • 1 hour 34 minutes
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    Trade Show Networking, Cold Email Critique, Are You Good Enough?

    • Leveraging relationships at sales conferences
    • Methodical networking for introverts
    • Organizing social events
    • Personalized marketing strategies
    • 1 hour 31 minutes
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    Business Management and Growth

    07 Tips to Maximize the New Year

    • Daily sales actions
    • Setting goals 
    • Reprogramming money blueprint
    • Price increases
    • Data tracking
    • 1 hour 28 minutes
    • 2 downloadable resources
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    Building a Freelance Support Team

    • Primary and complementary services
    • Price negotiations
    • Freelance support services
    • Delivering source files
    • Hiring intern strategies
    • 1 hour 18 minutes
    • 3 downloadable resources
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    Goal Setting and Tracking Progress

    • Setting goals (3-6 months)
    • Breaking down goals
    • Tracking goals 
    • Adapting marketing advice
    • Branding and design sprints
    • 1 hour 40 mins
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    Business Naming Strategies

    • Unethical business practices
    • Bankruptcy clients
    • Domain naming strategies
    • Web design critique and improvements
    • Handling negative feedback
    • 1 hour 56 minutes
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    Managing Creative Burnout

    • Investment yield 
    • Personal therapy insights
    • Ambition and burnout dynamics
    • Work-life balance 
    • Career length perspective
    • Comparisons and individual metrics
    • 1 hour 21 minutes
    • 1 downloadable resource
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    Business and Life Vision and Goals

    • Creating vision boards
    • Setting your BHAG
    • Career goals and happiness
    • Personal growth
    • Reframing goals
    • 1 hour 45 minutes
    • 1 downloadable resource
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    Business Strategy Exercises

    • Understanding your business
    • Revenue, profit, and margins
    • Business structure and scaling
    • Marketing mix
    • Competitive differentiation
    • Offering strategic services
    • Structuring a growing business
    • 2 hours 8 minutes
    • 2 downloadable resources
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    Business Niching: The Ultimate Guide

    • Niching strategies
    • Business success through niching
    • Analyzing niche markets
    • Niching and content strategy
    • Importance of niche marketing
    • 1 hour 41 minutes
    • 2 downloadable resources
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    Competitive Business Positioning

    • Competitive positioning
    • Pain points and customers
    • Navigating client types
    • Social media service offerings
    • Pricing strengths and weaknesses
    • Cold sales for LinkedIn and Instagram
    • 1 hour 15 minutes
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    Business Naming Process

    • Naming process
    • Agency naming proposal
    • Building client relationships
    • 1 hour 21 minutes
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    Design Student General QA

    • Career planning advice
    • Value of having multiple skills
    • Client-centric design approach
    • Client negotiation
    • Career transition
    • 2 hours
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    Hiring and Scaling Your Business

    • Overcoming financial fears
    • Building successful systems
    • Hiring strategies for early stages
    • Workflow management
    • Employee retention
    • 1 hour 59 minutes
    • 2 downloadable resource
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    Tracking Key Business Data

    • Business data and insights
    • Precision in financial tracking
    • Identifying trends in business
    • Data tracking advice
    • Data as a storytelling tool
    • Cash vs. accrual accounting
    • 1 hour 53 minutes
    • 4 downloadable resources
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    Business, Brand, and Marketing Strategy

    • AI in business strategy
    • Comprehensive strategy services
    • Building confidence with clients
    • Data-driven marketing
    • Target market strategy
    • Marketing trends and responses
    • 2 hour  5 minutes
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    Brand Naming Critique

    • New brand identity critique
    • Brand naming strategy
    • Brand name feedback
    • Design by committee clients
    • Managing project scope
    • 1 hour  35 minutes
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    Business Strategy Paradigms

    • Business growth and transformation
    • Leadership and vision in business
    • AI’s role in creative industries
    • Profit strategies and economic denominators
    • Team hiring and structuring
    • 1 hour  26 minutes
    • 1 downloadable resoorce
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    Business Pivots, Brand Strategy, Kickoff Meetings

    • Overcoming challenges in creative industry
    • Pivoting your business
    • Branding and marketing strategies
    • Setting boundaries with clients
    • 1 hour  46 minutes
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    Communities, Lead Magnets, Process Creation, Outsource CMO, Elevator Pitches, Entrepreneur Blues

    • Communities
    • Lead Magnets
    • Process Creation
    • Outsource CMO
    • Elevator Pitches
    • Entrepreneur Blues
    • 1 hour  43 minutes
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    Agency Behind the Scenes Proposals and Prices

    • Cost breakdown and presentation
    • Business growth and pricing strategies
    • Proposal creation and budgeting
    • client relationships
    • 1 hour  31 minutes
    • 1 downloadable resource

    Client and Project Management

    Phased Production

    • Invoicing and project phases
    • Phase-based strategy for websites
    • Revenue sharing for business growth
    • Phase-based project management
    • 1hr 46 minutes 
    • 1 downloadable resource
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    Control the Creative Process and Scope

    • Understanding client communication
    • Managing project scope
    • Effective sales process
    • Project overview and objectives
    • Handling tight deadlines and rush requests
    • 2 hour 3 minutes
    • 1 downloadable resource
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    Pushing Back on Bad Clients

    • Dealing with difficult clients
    • Retainer agreements
    • Hierarchy of lists in business
    • Long-term planning for business
    • 1 hour 49 minutes
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    Managing Client Expectations

    • Needs and expectations
    • Client expectations and fees
    • Ongoing consulting services
    • Budget for a Craft Brewery
    • Client management and proposals
    • 1 hour 29 minutes
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    Navigating Bad Client Feedback

    • Constructive feedback
    • Presenting solutions
    • Setting realistic expectations
    • User feedback integration
    • 1 hour 14 minutes
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    Managing Unorganized Clients

    • Client engagement structure
    • Setting boundaries
    • Collaborative content creation
    • Diversifying content platforms
    • 1 hour 23 minutes
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    Business Processes and Notion

    • Upselling and lead magnets
    • Networking opportunities
    • Walkthrough Notion processes
    • Lead magnets and email funnels
    • Creating an offer for brand strategy
    • 1 hour 34 minutes
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    Proposal Review, Website Critique and LinkedIn Sales

    • Reviewed of video project proposal
    • Critiqued an audio production agency website
    • Critiqued a freelance designer website
    • Discussed LinkedIn sales and cold email sales
    • 1 hour 34 minutes
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    Creative Brief to Art Direction to Critique = Win

    • Creating a creative brief for marketing projects
    • Creative project planning and collaboration
    • Personas and budgeting for marketing campaigns.
    • Art direction and client engagement strategies.
    • 1 hour 24 minutes
    • 8 downloadable resources
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    How to Qualify Clients

    • Qualifying business opportunities
    • Making subjective decisions in design work
    • Client expectations and payment issues
    • When to say no to clients
    • 1 hour 24 minutes
    • 3 downloadable resources
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    Pricing and Finances

    How to Increase Your Prices

    • Overcoming price increase fear
    • Pricing strategies
    • Project sizes and goals
    • Money mindset & limiting beliefs
    • Running at a profit
    • 1 hour 42 minutes
    • 1 downloadable resource
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    Managing Business Finances

    • Money management discussion
    • Mindset of 3 months increment
    • Tracking worry date
    • Payroll strategies
    • Business overhead management
    • 1 hour 27 minutes
    • 2 downloadable resources
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    Bucket of Hours Deep Dive

    • Pricing at different rates
    • Setting prices and project scope
    • Avoiding common pitfalls
    • Outsourcing tasks
    • Managing projects
    • 1 hour 41 minutes
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    Client Budget Role Play

    • Role play budget conversation
    • Marketing and branding
    • Negotiating project costs
    • Strategies for scaling business
    • Client retention strategies
    • 1 hour 33 minutes
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    Support, resources and mentoring for creative entrepreneurs.