MCA Live Session Replays
Level up your business with immediate access to deep dive lessons.
MCA members receive access to two live lessons and two open group coaching sessions per month with your mentor, Michael Janda. Below you will find a full syllabus of past sessions that are available for your immediate education inside the community.
Watch a Free Lesson
Every Possible Way to Find Clients
Get a sneak peek inside an MCA live sessions for FREE! In the lesson, “Every Possible Way to Find Clients,” Michael Janda teaches dozens of ways to find clients for your creative business. This session is packed with TONS of strategies and exact tactics you can use to find new clients for your creative business starting today and it’s FREE! Drop your email below to gain immediate access.
Sales and Marketing Sessions
Networking and Cold Sales 101
- Networking essentials
- Building genuine relationships
- Personal branding
- Strategic questioning
- Niche marketing
- 1 hour 46 minutes
- 2 downloadable resources
Handling Sales Objections
- Common sales objections
- Responding to price concerns
- Decision-making process
- Statement of work and proposal
- Qualifying clients and red flags
- 1 hour 28 minutes
- 1 downloadable resource
Email Marketing Guide
- Market evaluation
- Email marketing as a service
- Building trust through email
- Funnels and landing pages
- Email funnel optimization
- 1 hour 41 minutes
- 1 downloadable resource
Discovery Meetings Deep Dive
- Navigating sales process
- Preparing for discovery meetings
- Post-discovery meeting actions
- Proposal to contract transition
- Maximizing value of discovery
- 1 hour 31 minutes
- 5 downloadable resources
Cold Outreach and Landing Pages
- Optimizing cold sales strategy
- Lead gen and targeted marketing
- Negotiation in sales meetings
- Positioning and messaging
- Strategic positioning
- Strategies for finding new clients
- 1 hour 31 minutes
Increasing Project Size and Revenue
- 3D identity design and niching
- Web design pricing strategies
- Reprogramming pricing mindset
- Profitability and price analysis
- Service package enhancement
- 2 hours 5 minutes
Red Flags and Qualifying Opportunities
- Needy client behavior
- Navigating power dynamics
- Strategies for paid engagements
- Setting client boundaries
- Budgets and payment risks
- 1 hour 41 minutes
- 1 downloadable resource
Elevator Pitch Writing and Marketing
- Competitive advantage
- Unique selling points
- Business differentiation
- Target audience segmentation
- Feedback utilization
- 1 hour 43 minutes
- 1 downloadable resource
Every Possible Way to Find Clients
- Building client relationships
- Client acquisition strategies
- Warm and cold approaches
- Adapting to market dynamics
- 1 hour 52 minutes
- 1 downloadable resource
Brand Storytelling
- Storytelling in various industries
- Creative storytelling in marketing
- Reflecting on progress and goals
- Maintaining motivation
- 1 hour 11 minutes
Sales Deck Review and Critique
- Clear sales presentations
- Obtaining client approval
- Effective sales decks
- Technology for sales
- 1 hour 53 minutes
Agency Overview Pitch Decks
- Proposal presentations
- Branding packages
- Portfolio showcase
- Handling scope changes
- Social media integration
- 1 hour 54 mins
Video Content and Affiliate Marketing
- Content marketing
- Monetizing social media
- Social proof to attract clients
- Productivity principles
- Email communication
- 1 hour 32 minutes
Group Website Critique
- Naming strategies
- Website design and marketing
- Website design elements
- Improving web accessibility
- Typography and readability
- 1 hour 56 minutes
Client Intake Form Do’s and Don’ts
- Effective questioning techniques
- Client qualification
- Time efficiency
- Scope alignment
- Customized proposals
- 1 hour 14 mins
- 2 downloadable resources
Building Your Brand Reputation
- Reputation marketing
- Personal brand vs. agency
- Selling the value of design
- Transition to bigger projects
- Increasing prices
- 1 hour 38 minutes
Creating an Effective Business Offer
- Offer positioning
- Crafting an offer
- Choosing the audience
- Targeting pain points
- Building trust
- 1 hour 12 minutes
Agency Site and Portfolio Design
- Driving traffic to websites
- Remote agency
- Video marketing
- Social media and LinkedIn
- 2 hours
- 1 downloadable resource
Finding New and Better Clients
- Attracting bigger budget client
- Approaching clients
- Ethics and non-compete clauses
- Reconnecting with former clients
- Networking with past associates
- 1 hour 46 minutes
Niching and Competitive Sales
- Niching challenges
- Positioning strategies
- Differentiation strategies
- Competitive landscape
- Content strategy
- 1 hour 37 minutes
- 1 downloadable resource
Personal Branding Deep Dive
- Branding exercises
- Personal brand positioning
- Target audience definition
- Personal vs. business brands
- Personal brand evolution
- Content creation process
- 59 minutes
Social Media Content and Growth
- Leveraging social media for business growth
- Instagram marketing strategies
- Breaking down long-form content
- Target audience and marketing strategies
- Growing a brand and career through social media
- 1 hour 32 minutes
Client Sales Call Role Play
- Potential client interviews
- Cold DM strategies
- Importance of a good website
- Approaching gatekeepers
- Role of decision makers
- 1 hour 26 minutes
Lead Magnets and Email Marketing
- Lead magnets
- Email marketing
- Landing pages
- WordPress websites
- ConvertKit (vs. Mailchimp vs. Hubspot)
- Invoicing clients
- Calculating project cost
- 1 hour 19 minutes
Proposal Presentation and Sales
- Client outreach timing
- Client negotiations
- Strategic meetings structure
- Understanding project scope
- Navigating client pushback
- 1 hour 41 minutes
Fresh Sales Tips For Your Toolbox
- Sales tips and strategies
- Delegating tasks in business
- Financial management in creative business
- Sales meetings and preparation
- Prioritizing business tasks
- 1 hour 32 minutes
- 1 downloadable resource
Proposal Review, Landing Pages and Sales
- Improving presentations & meetings
- Maximizing CTA’s conversions
- Photography services proposal
- Production tasks outlined
- Landing page optimization
- 1 hour 21 minutes
Quick Win Sales
- Strategies for slow business periods
- Sales funnel breakdown
- Upselling strategies
- Marketing tactics for business growth
- Building relationships on Instagram
- 1 hour 30 minutes
- 1 downloadable resource
Content Marketing the Right Way
- Identifying client pain points
- AI-generated in content creation
- SEO optimization best practices
- Content marketing strategies
- 1 hour 50 minutes
Designing a Customer Journey
- Goals and data tracking for business
- Business growth through social media
- Networking, referrals and cold outreach
- Pitching future projects during delivery
- 1 hour 28 minutes
Website Critique, Licensing, Selling to Non-Decision Makers
- Website design elements and branding feedback
- Email marketing for business growth
- Pricing and licensing for design projects
- Managing client expectations and project scope
- Creating a simple proposal for a client.
- 1 hour 43 minutes
Sales Funnels Deep Dive
- Creating lead magnets for businesses
- Email marketing strategies and list management
- Automation tools to drive leads through social media and email marketing
- Qualifying calls and managing client expectations
- 1 hour 48 minutes
Business Management and Growth
07 Tips to Maximize the New Year
- Daily sales actions
- Setting goals
- Reprogramming money blueprint
- Price increases
- Data tracking
- 1 hour 28 minutes
- 2 downloadable resources
Building a Freelance Support Team
- Primary and complementary services
- Price negotiations
- Freelance support services
- Delivering source files
- Hiring intern strategies
- 1 hour 18 minutes
- 3 downloadable resources
Goal Setting and Tracking Progress
- Setting goals (3-6 months)
- Breaking down goals
- Tracking goals
- Adapting marketing advice
- Branding and design sprints
- 1 hour 40 mins
Business Naming Strategies
- Unethical business practices
- Bankruptcy clients
- Domain naming strategies
- Web design critique and improvements
- Handling negative feedback
- 1 hour 56 minutes
Managing Creative Burnout
- Investment yield
- Personal therapy insights
- Ambition and burnout dynamics
- Work-life balance
- Career length perspective
- Comparisons and individual metrics
- 1 hour 21 minutes
- 1 downloadable resource
Business and Life Vision and Goals
- Creating vision boards
- Setting your BHAG
- Career goals and happiness
- Personal growth
- Reframing goals
- 1 hour 45 minutes
- 1 downloadable resource
Business Strategy Exercises
- Understanding your business
- Revenue, profit, and margins
- Business structure and scaling
- Marketing mix
- Competitive differentiation
- Offering strategic services
- Structuring a growing business
- 2 hours 8 minutes
- 2 downloadable resources
Business Niching: The Ultimate Guide
- Niching strategies
- Business success through niching
- Analyzing niche markets
- Niching and content strategy
- Importance of niche marketing
- 1 hour 41 minutes
- 2 downloadable resources
Competitive Business Positioning
- Competitive positioning
- Pain points and customers
- Navigating client types
- Social media service offerings
- Pricing strengths and weaknesses
- Cold sales for LinkedIn and Instagram
- 1 hour 15 minutes
Business Naming Process
- Naming process
- Agency naming proposal
- Building client relationships
- 1 hour 21 minutes
Design Student General QA
- Career planning advice
- Value of having multiple skills
- Client-centric design approach
- Client negotiation
- Career transition
- 2 hours
Hiring and Scaling Your Business
- Overcoming financial fears
- Building successful systems
- Hiring strategies for early stages
- Workflow management
- Employee retention
- 1 hour 59 minutes
- 2 downloadable resource
Tracking Key Business Data
- Business data and insights
- Precision in financial tracking
- Identifying trends in business
- Data tracking advice
- Data as a storytelling tool
- Cash vs. accrual accounting
- 1 hour 53 minutes
- 4 downloadable resources
Business, Brand, and Marketing Strategy
- AI in business strategy
- Comprehensive strategy services
- Building confidence with clients
- Data-driven marketing
- Target market strategy
- Marketing trends and responses
- 2 hour 5 minutes
Brand Naming Critique
- New brand identity critique
- Brand naming strategy
- Brand name feedback
- Design by committee clients
- Managing project scope
- 1 hour 35 minutes
Business Strategy Paradigms
- Business growth and transformation
- Leadership and vision in business
- AI’s role in creative industries
- Profit strategies and economic denominators
- Team hiring and structuring
- 1 hour 26 minutes
Business Pivots, Brand Strategy, Kickoff Meetings
- Overcoming challenges in creative industry
- Pivoting your business
- Branding and marketing strategies
- Setting boundaries with clients
- 1 hour 46 minutes
Communities, Lead Magnets, Process Creation, Outsource CMO, Elevator Pitches, Entrepreneur Blues
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Communities
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Lead Magnets
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Process Creation
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Outsource CMO
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Elevator Pitches
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Entrepreneur Blues
- 1 hour 43 minutes
Client and Project Management
Phased Production
- Invoicing and project phases
- Phase-based strategy for websites
- Revenue sharing for business growth
- Phase-based project management
- 1hr 46 minutes
- 1 downloadable resource
Control the Creative Process and Scope
- Understanding client communication
- Managing project scope
- Effective sales process
- Project overview and objectives
- Handling tight deadlines and rush requests
- 2 hour 3 minutes
- 1 downloadable resource
Pushing Back on Bad Clients
- Dealing with difficult clients
- Retainer agreements
- Hierarchy of lists in business
- Long-term planning for business
- 1 hour 49 minutes
Managing Client Expectations
- Needs and expectations
- Client expectations and fees
- Ongoing consulting services
- Budget for a Craft Brewery
- Client management and proposals
- 1 hour 29 minutes
Navigating Bad Client Feedback
- Constructive feedback
- Presenting solutions
- Setting realistic expectations
- User feedback integration
- 1 hour 14 minutes
Managing Unorganized Clients
- Client engagement structure
- Setting boundaries
- Collaborative content creation
- Diversifying content platforms
- 1 hour 23 minutes
Business Processes and Notion
- Upselling and lead magnets
- Networking opportunities
- Walkthrough Notion processes
- Lead magnets and email funnels
- Creating an offer for brand strategy
- 1 hour 34 minutes
Proposal Review, Website Critique and LinkedIn Sales
- Reviewed of video project proposal
- Critiqued an audio production agency website
- Critiqued a freelance designer website
- Discussed LinkedIn sales and cold email sales
- 1 hour 34 minutes
Creative Brief to Art Direction to Critique = Win
- Creating a creative brief for marketing projects
- Creative project planning and collaboration
- Personas and budgeting for marketing campaigns.
- Art direction and client engagement strategies.
- 1 hour 24 minutes
Pricing and Finances
How to Increase Your Prices
- Overcoming price increase fear
- Pricing strategies
- Project sizes and goals
- Money mindset & limiting beliefs
- Running at a profit
- 1 hour 42 minutes
- 1 downloadable resource
Managing Business Finances
- Money management discussion
- Mindset of 3 months increment
- Tracking worry date
- Payroll strategies
- Business overhead management
- 1 hour 27 minutes
- 2 downloadable resources
Bucket of Hours Deep Dive
- Pricing at different rates
- Setting prices and project scope
- Avoiding common pitfalls
- Outsourcing tasks
- Managing projects
- 1 hour 41 minutes
Client Budget Role Play
- Role play budget conversation
- Marketing and branding
- Negotiating project costs
- Strategies for scaling business
- Client retention strategies
- 1 hour 33 minutes