Networking and Cold Sales 101

• Networking essentials
• Building genuine relationships
• Personal branding
• Strategic questioning
• Niche marketing
• 1 hour 46 minutes
• 2 downloadable resources

Handling Sales Objections

• Common sales objections
• Responding to price concerns
• Decision-making process
• Statement of work and proposal
• Qualifying clients and red flags
• 1 hour 28 minutes
• 1 downloadable resource

Email Marketing Guide

• Market evaluation
• Email marketing as a service
• Building trust through email
• Funnels and landing pages
• Email funnel optimization
• 1 hour 41 minutes
• 1 downloadable resource

Discovery Meetings Deep Dive

• Navigating sales process
• Preparing for discovery meetings
• Post-discovery meeting actions
• Proposal to contract transition
• Maximizing value of discovery
• 1 hour 31 minutes
• 5 downloadable resources

Cold Outreach and Landing Pages

• Optimizing cold sales strategy
• Lead gen and targeted marketing
• Negotiation in sales meetings
• Positioning and messaging
• Strategic positioning
• Strategies for finding new clients
• 1 hour 31 minutes

Increasing Project Size and Revenue

• 3D identity design and niching
• Web design pricing strategies
• Reprogramming pricing mindset
• Profitability and price analysis
• Service package enhancement
• 2 hours 5 minutes

Red Flags and Qualifying Opportunities

• Needy client behavior
• Navigating power dynamics
• Strategies for paid engagements
• Setting client boundaries
• Budgets and payment risks
• 1 hour 41 minutes
• 1 downloadable resource

Elevator Pitch Writing and Marketing

• Competitive advantage
• Unique selling points
• Business differentiation
• Target audience segmentation
• Feedback utilization
• 1 hour 43 minutes
• 1 downloadable resource

Every Possible Way to Find Clients

• Building client relationships
• Client acquisition strategies
• Warm and cold approaches
• Adapting to market dynamics
• 1 hour 52 minutes
• 1 downloadable resource

Brand Storytelling

• Storytelling in various industries
• Creative storytelling in marketing
• Reflecting on progress and goals
• Maintaining motivation
• 1 hour 11 minutes

Sales Deck Review and Critique

• Clear sales presentations
• Obtaining client approval
• Effective sales decks
• Technology for sales
• 1 hour 53 minutes

Agency Overview Pitch Decks

• Proposal presentations
• Branding packages
• Portfolio showcase
• Handling scope changes
• Social media integration
• 1 hour 54 mins

Video Content and Affiliate Marketing

• Content marketing
• Monetizing social media
• Social proof to attract clients
• Productivity principles
• Email communication
• 1 hour 32 minutes

Group Website Critique

• Naming strategies
• Website design and marketing
• Website design elements
• Improving web accessibility
• Typography and readability
• 1 hour 56 minutes

Client Intake Form Do’s and Don’ts

• Effective questioning techniques
• Client qualification
• Time efficiency
• Scope alignment
• Customized proposals
• 1 hour 14 mins
• 2 downloadable resources

Building Your Brand Reputation

• Reputation marketing
• Personal brand vs. agency
• Selling the value of design
• Transition to bigger projects
• Increasing prices
• 1 hour 38 minutes

Creating an Effective Business Offer

• Offer positioning
• Crafting an offer
• Choosing the audience
• Targeting pain points
• Building trust
• 1 hour 12 minutes

Agency Site and Portfolio Design

• Driving traffic to websites
• Remote agency
• Video marketing
• Social media and LinkedIn
• 2 hours
• 1 downloadable resource

Finding New and Better Clients

• Attracting bigger budget client
• Approaching clients
• Ethics and non-compete clauses
• Reconnecting with former clients
• Networking with past associates
• 1 hour 46 minutes

Niching and Competitive Sales

• Niching challenges
• Positioning strategies
• Differentiation strategies
• Competitive landscape
• Content strategy
• 1 hour 37 minutes
• 1 downloadable resource

Personal Branding Deep Dive

• Branding exercises
• Personal brand positioning
• Target audience definition
• Personal vs. business brands
• Personal brand evolution
• Content creation process
• 59 minutes

Social Media Content and Growth

• Leveraging social media for growth
• Instagram marketing strategies
• Breaking down long-form content
• Target audience and marketing strategies
• Growing a brand and career
• 1 hour 32 minutes

Client Sales Call Role Play

• Potential client interviews
• Cold DM strategies
• Importance of a good website
• Approaching gatekeepers
• Role of decision makers
• 1 hour 26 minutes

Lead Magnets and Email Marketing

• Lead magnets
• Email marketing
• Landing pages
• WordPress websites
• ConvertKit (vs. Mailchimp vs. Hubspot)
• Invoicing clients 
• Calculating project cost
• 1 hour 19 minutes

Proposal Presentation and Sales

• Client outreach timing
• Client negotiations
• Strategic meetings structure
• Understanding project scope
• Navigating client pushback
• 1 hour 41 minutes

Fresh Sales Tips For Your Toolbox

• Sales tips and strategies
• Delegating tasks in business
• Financial management in creative business
• Sales meetings and preparation
• Prioritizing business tasks
• 1 hour 32 minutes
• 1 downloadable resource

Proposal Review, Landing Pages and Sales

• Improving presentations & meetings
• Maximizing CTA’s conversions
• Photography services proposal
• Production tasks outlined
• Landing page optimization
• 1 hour 21 minutes

Quick Win Sales

• Strategies for slow business periods
• Sales funnel breakdown
• Upselling strategies
• Marketing tactics for business growth
• Building relationships on Instagram
• 1 hour 30 minutes
• 1 downloadable resource

Content Marketing the Right Way

• Identifying client pain points
• AI-generated in content creation
• SEO optimization best practices
• Content marketing strategies
• 1 hour 50 minutes
• 1 downloadable resource

Designing a Customer Journey

• Goals and data tracking for business
• Business growth through social media
• Networking, referrals and cold outreach
• Pitching future projects during delivery
• 1 hour 28 minutes

Website Critique, Licensing, Selling to Non-Decision Makers

• Website design and branding feedback
• Email marketing for business growth
• Pricing and licensing for design projects
• Managing client expectations and scope
• Creating a simple proposal for a client.
• 1 hour 43 minutes

Sales Funnels Deep Dive

• Creating lead magnets for businesses
• Email marketing strategies and list management
• Marketing automation tools
• Qualifying calls and managing client expectations
• 1 hour 48 minutes
• 1 downloadable resource

Sales Commissions, International Contracts, Project Plans

• Circle domains and CNAMES
• Sales commissions
• Email content review
• International contracts and taxes
• Content marketing for 3D services
• Handling multiple decision makers
• Making project plans and guiding clients
• 1 hour 36 minutes

Case Study Design, Managing Production Schedules, Email Marketing Skimming and Software

• Effective case studies for marketing purposes
• Client expectations and process documentation
• Email marketing strategies
• client expectations and deadlines
• 1 hour 34 minutes

Trade Show Networking, Cold Email Critique, Are You Good Enough?

• Leveraging relationships at sales conferences
• Methodical networking for introverts
• Organizing social events
• Personalized marketing strategies
• 1 hour 31 minutes

Every Sales Document You Need

• Sales documents for creatives
• Creating a capabilities deck
• Logo design scope, pricing, and invoicing.
• Handling delayed client payments
• 1 hour 36 minutes

Sales Roleplay

• Detailed Explanation of Sales Objections
• Customer Experience and Timeline
• Feedback and Critique of Role Play
• Initial Client Response
• Role Play Scenario
• 1 hour 34 minutes
• 2 downloadable resources

Sales Landing Pages, Changing Web Platforms, AI and Design

• Advice on targeting non-profit clients
• Strategy for expanding program awareness
• Landing page best practices
• Handling white label portfolio projects
• AI in content creation and strategy
• 1 hour 32 minutes

Commission Agreements, A.l. Generated Art, MSA’s, Marketing Deliverables

• Considerations for commission-based agreements
• A.I integration in design and illustration
• Master service agreements (MSAs) and project management
• Market positioning and client deliverables
• Future of SEO and A.I integration
• 1 hour 30 minutes

Cold Email, Licensing, Discovery Meetings, Lead Magnets

• Email outreach strategies and best practices
• Licensing challenges in the apparel industry
• Client management and proposal strategies
• Lead magnet strategies and insights
• Proposal follow-up strategies
• 1 hour 45 minutes

Upselling Services, Optimizing Life, Social Media Bots

• Drip upselling and strategic partnerships
• Strategies for maintaining client engagement
• Addressing the pressure to optimize life and work
• Insights on work-life balance and creative inspiration
• 1 hour 40 minutes

Discounts & Black Friday

• Black Friday sales strategies & tactics
• What companies are doing Black Friday?
• 5 Days of Deals
• Insights on best Black Friday practices
• 1 hour 40 minutes

07 Tips to Maximize the New Year

• Daily sales actions
• Setting goals 
• Reprogramming money blueprint
• Price increases
• Data tracking
• 1 hour 28 minutes
• 2 downloadable resources

Building a Freelance Support Team

• Primary and complementary services
• Price negotiations
• Freelance support services
• Delivering source files
• Hiring intern strategies
• 1 hour 18 minutes
• 3 downloadable resources

Goal Setting and Tracking Progress

• Setting goals (3-6 months)
• Breaking down goals
• Tracking goals 
• Adapting marketing advice
• Branding and design sprints
• 1 hour 40 mins

Business Naming Strategies

• Unethical business practices
• Bankruptcy clients
• Domain naming strategies
• Web design critique and improvements
• Handling negative feedback
• 1 hour 56 minutes

Managing Creative Burnout

• Investment yield 
• Personal therapy insights
• Ambition and burnout dynamics
• Work-life balance 
• Career length perspective
• Comparisons and individual metrics
• 1 hour 21 minutes
• 1 downloadable resource

Business and Life Vision and Goals

• Creating vision boards
• Setting your BHAG
• Career goals and happiness
• Personal growth
• Reframing goals
• 1 hour 45 minutes
• 1 downloadable resource

Business Strategy Exercises

• Understanding your business
• Revenue, profit, and margins
• Business structure and scaling
• Marketing mix
• Competitive differentiation
• Offering strategic services
• Structuring a growing business
• 2 hours 8 minutes
• 2 downloadable resources

Business Niching: The Ultimate Guide

• Niching strategies
• Business success through niching
• Analyzing niche markets
• Niching and content strategy
• Importance of niche marketing
• 1 hour 41 minutes
• 2 downloadable resources

Competitive Business Positioning

• Competitive positioning
• Pain points and customers
• Navigating client types
• Social media service offerings
• Pricing strengths and weaknesses
• Cold sales for LinkedIn and Instagram
• 1 hour 15 minutes

Business Naming Process

• Naming process
• Agency naming proposal
• Building client relationships
• 1 hour 21 minutes

Design Student General QA

• Career planning advice
• Value of having multiple skills
• Client-centric design approach
• Client negotiation
• Career transition
• 2 hours

Hiring and Scaling Your Business

• Overcoming financial fears
• Building successful systems
• Hiring strategies for early stages
• Workflow management
• Employee retention
• 1 hour 59 minutes
• 2 downloadable resource

Tracking Key Business Data

• Business data and insights
• Precision in financial tracking
• Identifying trends in business
• Data tracking advice
• Data as a storytelling tool
• Cash vs. accrual accounting
• 1 hour 53 minutes
• 4 downloadable resources

Business, Brand, and Marketing Strategy

• AI in business strategy
• Comprehensive strategy services
• Building confidence with clients
• Data-driven marketing
• Target market strategy
• Marketing trends and responses
• 2 hour 5 minutes

Brand Naming Critique

• New brand identity critique
• Brand naming strategy
• Brand name feedback
• Design by committee clients
• Managing project scope
• 1 hour 35 minutes

Business Strategy Paradigms

• Business growth and transformation
• Leadership and vision in business
• AI’s role in creative industries
• Profit strategies and economic denominators
• Team hiring and structuring
• 1 hour  26 minutes
• 1 downloadable resoorce
  

Business Pivots, Brand Strategy, Kickoff Meetings

• Overcoming challenges in creative industry
• Pivoting your business
• Branding and marketing strategies
• Setting boundaries with clients
• 1 hour  46 minutes

Communities, Lead Magnets, Process Creation, Outsource CMO, Elevator Pitches, Entrepreneur Blues

• Communities
• Lead Magnets
• Process Creation
• Outsource CMO
• Elevator Pitches
• Entrepreneur Blues
• 1 hour  43 minutes

Agency Behind the Scenes Proposals and Prices

Copywriting for Non-Copywriters

Strategic Partnerships and Lead Generation

• Partnership pros and cons for business growth
• Building relationships for business success
• Lead generation strategies
• Building personal and agency brands
• 1 hour 24 minutes

Business Banking Strategies, Agency vs. Freelance Brands, and Case Studies

• Managing business and personal finances
• Showcasing creative work while maintaining NDAs
• High-yield savings accounts for businesses
• 1 hour 34 minutes

Strategic Partnerships, Non-Compete Ethics, Agency Site Critique

• Building partnerships for referrals
• Networking strategies for business owners
• Non-compete clauses in business relationships
• Branding and marketing for small businesses
• 1 hour 40 minutes

How to Start a Podcast

• Planning and naming a podcast.
• Podcast content organization and sequencing.
• Podcasting equipment and production
• Podcast sponsorship, monetization strategies
• 1 hour 50 minutes
• 1 downloadable resource

Investing & Creating Wealth

• Investing strategies and mistakes
• Understanding investment terms
• Compound interest and long-term planning
• Real estate and stock market returns
• 1 hour 38 minutes
• 1 downloadable resource

Agency Site Best Practices

• Clear vs. fancy agency websites
• Effective call-to-action strategies
• Strategies for showcasing a volume of work
• Personalizing agency websites
• Long pages vs. multiple pages
• 1 hour 30 minutes
• 1 downloadable resource

Managing Failing Employee, Finding Team Members, Selling Retainers, Content Planning

• Managing a Declining Contractor’s Performance
• Strategies for Addressing Underperformance
• Finding New Talent and Building a Strong Team
• Pricing and Negotiating Retainer Work
• 1 hour 27 minutes

Brand Strategy Presentation, Website Critiques

• Developing a compelling presentation
• Balancing fun and professionalism in design
• Strategies for enhancing tech brand design
• Website review
• 1 hour 46 minutes

Business Fundamentals 101

• Purpose and vision of business
• Business strategy components
• Financial basics and tax strategies
• Pivots and exit plan
• 1 hour 33 minutes
• 1 downloadable resource

Share Your Software Suite

• Software suite overview
• AI tools and future of software
• Emotional impact of layoffs
• Business challenges
• 1 hour 51 minutes
• 1 downloadable resource

A.l. and Your Workflow

• AI ethics and industry evolution
• Practical use cases of AI tools
• Exploring different AI tools and their benefits
• Future of AI in creative workflows
• 1 hour 35 minutes
• 1 downloadable resource

Capacity Planning, Invoice Schedules, Hiring, and Marketing

• Handling client paranoia and invoicing strategies
• Handling emotional clients
• Hiring and team structure
• Intuition in client interactions
• 1 hour 37 minutes

Creating Your Offer, Big Fish vs. Small Fish, Black Friday Burnout

• Project management software discussion
• Black Friday deals and price matching
• Promoting services during sales periods
• Price tracker software
• 1 hour 27 minutes

Annual Goal Setting Kickoff

• Sharing Big, Hairy, Audacious Goals (BHAGs)
• The dreamlining exercise
• The 3-month vision framework
• Maintaining “Now” and “Someday” lists
• The post-it note game
• 1 hour 31 minutes
• 1 downloadable resource

Finding Vendors, Ads for Agencies and Tipping Points

• Building a freelancer roster
• Finding and vetting freelancers
• Challenges with lead generation and marketing strategies
• Tipping points and long-term growth
• Using CRMs and LinkedIn for effective networking
• 1 hour 40 minutes

Strategy Consulting, Navigating Bad Clients, Getting Paid, and Deciding on Job Offers

• Strategic consulting for large budgets
• Handling difficult clients and payment issues
• Exploring new business opportunities
• Financial safety nets for businesses
• 1 hour 26 minutes

Everything You Need to Know About SEO with Liz Beals

• SEO basics & importance
• Keyword research & optimization
• Off-Page SEO & Backlinks
• User experience & AB testing
• AI’s impact on SEO
• 1 hour 33 minutes
• 1 downloadable resource

Website Critique, Cold Sales Tips and Selling Consulting

• Cold calling strategies and techniques
• Handling difficult clients & proposal management
• Email communication tools and best practices
• Evaluating pipedrive and other tools
• 1 hour 25 minutes

Landing Pages, Fear of Success and Vendor Gouging

• Discussion on landing pages and targeting
• Economic outlook and business resilience
• Client hesitation and market trends
• ENonprofit and real estate insights
• 1 hour 22 minutes

The Art of Delegation

• Delegation mindset and scaling
• Hiring and the importance of SOPs
• Ethics dilemma and client expectations
• Handling poor performers and team management
• 1 hour 59 minutes
• 3 resources

Data Driven Decision Making

• The magic of tracking data
• Six things you must track
• Turning data into insights
• Gaining power over clients
• Data questions to ask
• 1 hour 41 minutes
• 2 downloadable resource

You vs. Client

• Identifying red flag clients early
• Setting expectations and boundaries
• Knowing when to say no
• Managing stress and maintaining professionalism
• 1 hour 23 minutes
• 1 downloadable resource

Position Yourself as an Expert

• Build trust through confident positioning
• Ask expert-level questions to lead the conversation
• Present a clear, repeatable process
• Speak in business terms (ROI, churn, growth)
• Use video to scale trust and connection
• 1 hour 16 minutes
• 1 downloadable resource

How to Create the Perfect Pitch

• High-impact pitch formulas
• Building trust with proof
• Variations and personalisation
• Pitch killers: What to avoid
• Core pitch strategy topics
• 1 hour 42 minutes
• 1 downloadable resource

Niching, Bucket of Hours Upselling Clients

• Landing page niching strategy
• Bucket of hours strategy
• Retainer vs. bucket of hours
• Gaining power over clients
• Dealing with low-engagement clients
• How to gracefully end a client relationship
• 1 hour 20 minutes

Creative Business in a Volatile Market

• Market framing & reality check
• Strategic shifts in volatile times
• A.I. & strategic services
• Community shares & wins
• 1 hour 31 minutes
• 2 downloadable resources

Pivot Without Panic

• Pivot vs. Expansion
• Strategic shifts in volatile times
• Pivot mindsets & safety nets
• Industry trends & research
• Six signals to spot pivot potential
• 1 hour 13 minutes
• 4 resources

Client Predicaments & Power Moves

• Money Predicaments
• Production Predicaments
• Team Predicaments
• Personal Predicaments
• Legal Predicaments
• 1 hour 42 minutes
• 1 downloadable resource

Dealing with Bad Clients

• How to handle difficult and downright bad clients
• Use detailed, phased contracts–your scope checklist and clauses protect you
• Document everything; written recaps and recordings become crucial evidence
• Control scope creep and addendums; invoice by phases to stay balanced
• Fire when needed, calmly; lawsuits are rare if you’re documented
• 1 hour 23 minutes

Pivot Without Panic

• Let the 80/20 Rule Guide Focus
• Pitch as an Agencies’ Outsourced Video Partner
• Lead with Storytelling; Specialize By Outcomes
• Price to Caliber, Not the Crowd
• Systematize Changes: Micro vs. Major Edits
• 1 hour 11 minutes

Phased Production

• Invoicing and project phases
• Phase-based strategy for websites
• Revenue sharing for business growth
• Phase-based project management
• 1hr 46 minutes
• 1 downloadable resource

Control the Creative Process and Scope

• Understanding client communication
• Managing project scope
• Effective sales process
• Project overview and objectives
• Handling tight deadlines and rush requests
• 2 hour 3 minutes
• 1 downloadable resource

Pushing Back on Bad Clients

• Dealing with difficult clients
• Retainer agreements
• Hierarchy of lists in business
• Long-term planning for business
• 1 hour 49 minutes

Managing Client Expectations

• Needs and expectations
• Client expectations and fees
• Ongoing consulting services
• Budget for a Craft Brewery
• Client management and proposals
• 1 hour 29 minutes

Navigating Bad Client Feedback

• Constructive feedback
• Presenting solutions
• Setting realistic expectations
• User feedback integration
• 1 hour 14 minutes

Managing Unorganized Clients

• Client engagement structure
• Setting boundaries
• Collaborative content creation
• Diversifying content platforms
• 1 hour 23 minutes

Business Processes and Notion

• Upselling and lead magnets
• Networking opportunities
• Walkthrough Notion processes
• Lead magnets and email funnels
• Creating an offer for brand strategy
• 1 hour 34 minutes

Proposal Review, Website Critique and LinkedIn Sales

• Reviewed of video project proposal
• Critiqued an audio production agency website
• Critiqued a freelance designer website
• Discussed LinkedIn sales and cold email sales
• 1 hour 34 minutes

Creative Brief to Art Direction to Critique = Win

• Creating a creative brief for marketing projects
• Creative project planning and collaboration
• Personas and budgeting for marketing campaigns.
• Art direction and client engagement strategies.
• 1 hour 24 minutes
• 8 downloadable resources

How to Qualify Clients

• Qualifying business opportunities
• Making subjective decisions in design work
• Client expectations and payment issues
• When to say no to clients
• 1 hour 24 minutes
• 3 downloadable resources

Website Critique SEO Dealing with A-Type CEO’s

• Managing client expectations and communication
• Detailed feedback on about page
• Discussion on call to action and contact information
• 1 hour 46 minutes

Training Clients, Ghosting Sales, Website Critique

• Suggestions for improving client training
• Handling client pricing and scope adjustments
• Design and user experience feedback
• 1 hour 36 minutes

Fractional CMO, 3 Rounds of Changes, About Pages Niching

• Defining rounds of feedback and client expectations
• Balancing fixed bid and retainer pricing
• Niching and defining target audience
• Utilizing landing pages for specific industries
• 1 hour 43 minutes

Website Headlines, Going the Extra Mile and Ghosting Clients

• Balancing SEO with personality
• Overdelivering to clients
• Effective Call-to-Actions for websites
• Branding for UX and digital agencies
• 1 hour 23 minutes

30-Second Pitch, Client Won’t Pay On Time, Work Slowdown

• Problem with rushed sales
• Discovery before proposal
• Key qualification criteria
• Recognizing red flags
• 1 hour 28 minutes

How to Increase Your Prices

• Overcoming price increase fear
• Pricing strategies
• Project sizes and goals
• Money mindset & limiting beliefs
• Running at a profit
• 1 hour 42 minutes
• 1 downloadable resource

Managing Business Finances

• Money management discussion
• Mindset of 3 months increment
• Tracking worry date
• Payroll strategies
• Business overhead management
• 1 hour 27 minutes
• 2 downloadable resources

Bucket of Hours Deep Dive

• Pricing at different rates
• Setting prices and project scope
• Avoiding common pitfalls
• Outsourcing tasks
• Managing projects
• 1 hour 41 minutes

Client Budget Role Play

• Role play budget conversation
• Marketing and branding
• Negotiating project costs
• Strategies for scaling business
• Client retention strategies
• 1 hour 33 minutes

Planning and Predicting Your Revenue

• Sales concepts and relationship heat levels
• Staying top of mind and the post-it note game
• Nurturing relationships and marketing efforts
• Categorizing leads and client relationships
• Implementing Notion and networking strategies
• 1 hour 35 minutes
• 1 resource

Let’s Price Some Projects

• Fixed bid pricing vs. gut-based pricing
• Pricing strategies for scaling a creative business
• Negotiation tactics and client budget handling
• Choosing the final price
• Pricing social media packages
• 1 hour 30minutes
• 1 resource

Profit First and Financial Management

• Profit first concepts and implementation
• Balancing investment and profit first
• Paying yourself and dividends
• Tax strategies and audit risks
• Profit allocation and financial management
• 1 hour 36minutes
• 2 resources

Non-Solicitation, Forecasting & Third-Party Margins

• Balancing risks and opportunities 
• Strategic partnerships for print services
• Client communication and developer transition
• Project development challenges and solutions
• 1 hour 37 minutes

Pricing Stuff Nobody Talks About

• Creative surge pricing
• Mike’s 3 variable pricing model
• Value-based pricing (VBP) reality check
• Cost of best alternative
• Reputation pricing
• 1 hour 36 minutes
• 2 resource

Lead Magnet Quiz, Video Pricing, Desk Setup, Managing Designers

• Workspace and team management
• Lead form and landing page optimization
• Brand video proposal
• Lead Generation strategy quiz funnel
• Reputation pricing
• 1 hour 24 minutes

Pricing Contractors, Upselling Clients, and Profitability

• Contractor budgeting + scope flexibility
• Ending a friend-based contractor relationship
• Mindset block around upselling
• 1 hour 40 minutes